Messaging and Communication Consent

Service communications may include replies to an inquiry, admissions follow-up, account and platform support, fee or schedule notices, safeguarding communication, and messages necessary to deliver a requested school service. Promotional communications may include campaigns, offers, events, or enrollment marketing not required for an existing service.

The school must identify the lawful basis for each communication type. Where consent is required, it must be specific, informed, freely given, recorded, and capable of withdrawal. Promotional consent should be separate from necessary service messages and should not be a condition for an unrelated service.

Communication involving a student or child must use verified guardian, student, or school contact details according to age, school policy, and law. The recipient’s relationship and authority should be checked before protected records or documents are disclosed.

WhatsApp, Messenger, Instagram, Telegram, email, SMS, and other providers have separate permissions, service windows, template, frequency, identity, and content rules. A valid EMEGA consent record does not override provider requirements, and provider approval does not replace a legal basis.

Recipients may use the channel’s opt-out method or contact the school to stop optional communications. Opt-outs must be recorded and honored promptly. A person may still receive necessary security, transaction, safeguarding, or legal notices where permitted.

The organization should retain the source, time, scope, channel, wording, and withdrawal status of consent or other communication authority. Imported lists must include reliable permission evidence.

Electronic messages may be delayed, rejected, or delivered to the wrong device if contact details are outdated. EMEGA and ordinary messaging channels must not be relied on as the only method for emergencies. Use the school’s designated emergency process.